What is secondary packaging?

In this blog post, we will dive into the world of packaging and uncover the secrets behind its various forms and functions. Previously, we explored everything you need to know about primary packaging. This time, our focus shifts to another essential aspect of packaging that plays an essential role in safeguarding the products: secondary packaging.

More than just a protective barrier, secondary packaging extends its utility to marketing, consumer safety, and regulatory compliance, significantly influencing both logistic efficiency and customer perception. From the corrugated boxes safeguarding electronics in transit to the branded wraps that heighten consumer appeal at point-of-sale, we'll dissect how secondary packaging is not merely functional but a crucial component of the product experience. Join us as we unpack the layers of secondary packaging, revealing how it's designed to meet the demanding needs of industries, especially pharmaceuticals, where it aligns with stringent FDA guidelines and enhances patient adherence through innovative designs.

Secondary packaging definition

Packaging can be divided into three types: primary, secondary and tertiary packaging. It is crucial to understand that all types of packaging serve a specific purpose. Thus, what is secondary packaging, and how can its purpose be explained? It is the second layer of packaging that envelopes the primary packaging, playing a crucial role not just in safeguarding the product, but also in logistics and marketing.

Secondary packaging is often the first visual encounter for the customer, making it an essential component of the consumer unboxing experience. This level of packaging is not merely about containment or protection; it is a critical marketing tool that enhances brand visibility and customer engagement. For example, in the pharmaceutical industry, secondary packaging must comply with stringent regulatory standards that ensure safety and efficacy. This includes specific labeling requirements, child-resistant features, and tamper-evidence mechanisms, all of which are vital for patient safety and adherence to FDA guidelines or European Medicines Agency regulations.

Purpose of secondary packaging

To sum up, the main purpose of secondary packaging is:

• Provide additional protection
• Ensure a safe transportation
• Improve patient adherence
• Allow to incorporate branding and marketing features
• Inform and communicate
• Increase convenience and usability
• Align with sustainable practices

By understanding the strategic importance of secondary packaging in various industries, businesses can leverage its potential to enhance logistical efficiency, protect and promote products, and meet regulatory demands effectively.

{{cta-sample-request}}

Secondary packaging examples

As explained within the definition of secondary packaging, it can come in various shapes and sizes. However, regardless the form, it will always contain a level of packaging within, which is the primary package. Thus, what is secondary packaging visually? Think of a blister – the primary packaging – that is placed into a blister wallet or other carton – the secondary packaging. Most commonly, we see cartons and trays.

Cold seal blister wallets

In the pharma industry, blister wallets are regularly used for clinical trials, drug promotion and commercial packaging. The blister wallets can be used for various dosage forms, such as blisters containing tablets and capsules. It can easily be adapted to specific requirements, like the dimensions, numbers of blisters and panels. Furthermore, with the advent of technology, advancements like smart packaging technologies (QR codes, NFC, RFID tags) have enhanced product traceability and consumer interaction. Interested? Get a free sample.

A unique benefit of this wallet is that the printed information will remain on the packaging throughout the use of the drug. Furthermore, as the cold seal technique is applied, only pressure is required to get a perfectly sealed packaging. This makes it a simple and reliable process, and at the same time a sustainable approach, aligning with eco-friendly materials and recycling initiatives.

Child-proof packaging

Childproof packaging serves as a critical safeguard against accidental poisoning, injuries, or other potential harm to children. By making it significantly more difficult for young children to open the packaging, it reduces the likelihood of accidents and inconvenience.

It is also important to consider accessibility and inclusivity in the design of secondary packaging. For example, while ensuring child resistance, ease of use for the intended patient population, such as the elderly or those with physical impairments, must also be maintained. This secondary packaging is commonly used for medicines, chemicals, and household products.

How to choose the right secondary packaging?

Once you acknowledge the importance of secondary packaging, it is crucial to select an eager supplier who is able to handle your unique needs and wants. In addition, cost considerations are crucial. It is important to manage costs without compromising on quality, safety, and regulatory compliance. A specialized supplier of (pharmaceutical) packaging will be able to fulfill all these specific requirements. For example, Ecobliss Pharma, a professional supplier of secondary packaging, uses well-tailored machinery that aligns with these needs. They can provide customization in secondary packaging that aids in branding and marketing while adhering to all the necessary regulations.

Quality control and assurance in secondary packaging are crucial. Also, techniques used to ensure packaging integrity must be of the highest standards. This includes maintaining product stability in the packaging, ensuring child resistance, and verifying that packaging meets all regulatory requirements. It is also important to be aware of current trends and future outlook in secondary packaging. This includes understanding consumer preferences, changes due to e-commerce growth and sustainability initiatives.

Ecobliss Pharma is ready to work closely with you to understand your unique needs and to provide the right secondary packaging solutions. Feel free to get in touch with them to discuss your requirements. By adding these considerations into your decision-making process, you can ensure that your secondary packaging not only serves its fundamental purposes, but also adds value to your product, enhances customer experience, and aligns with regulatory and sustainability objectives.

‍